The Amazon Author Formula Workbook by Penny C. Sansevieri

In a marketplace as competitive as Amazon, visibility doesn’t just depend on writing a great book—it requires mastering the backend strategy behind discoverability and conversions.

The Amazon Author Formula Workbook by Penny Sansevieri is a hands-on, strategic guide created for authors who are serious about turning Amazon into a reliable sales channel. Developed as a companion to Sansevieri’s bestselling Amazon Author Formula, this workbook features over a dozen professionally crafted worksheets and checklists that walk authors through every step of optimizing their Amazon presence. From building a competitive keyword bank and evaluating pricing trends in your genre to writing a high-converting book description and preparing your retail page for Amazon Ads, the workbook distills complex marketing concepts into doable, guided steps. Each worksheet is downloadable via a free access code, making it easy to print and integrate into your workflow—whether you’re a first-time author or an experienced publisher scaling a series.

Penny Sansevieri is more than a book marketing strategist—she’s one of the publishing industry’s most trusted educators. As the CEO and founder of Author Marketing Experts, she’s helped thousands of authors—from debut indies to seasoned New York Times bestsellers—develop custom strategies to succeed on Amazon and beyond. With 24 published books, a top-rated podcast (Book Marketing Tips and Author Success), a teaching role at NYU, and 20+ years of industry experience, Penny blends creative insight with data-driven precision. Her signature approach is practical, empowering, and deeply attuned to the evolving challenges today’s authors face.

Instagram | Facebook | TikTok

  

Workbook

Amazon: https://bit.ly/3IvRBmY

Goodreads: https://www.goodreads.com/book/show/236895802-the-amazon-author-formula-workbook

 

Book

Amazon: https://amzn.to/40YJfKN

Goodreads: https://www.goodreads.com/book/show/205853206-the-amazon-author-formula